Renovations in Penguin 2.1 and Hummingbird- are these updates influencing your business?

Google-Hummingbird

We are all known about the modifications that are implemented by Google on a daily basis, whether in whole or partial, they are continually making efforts to perk up and restructure on how websites are featured online in bonafide and user friendly manner.

You all might be wondering about what Matt Cutts had thought of while referring this equivalence of animals, penguins, hummingbirds and pandas to code names…!!! Well, to understand his opinion of naming codes for algorithm, we must first take hold on the definitions and an understanding of how these updates could or will affect your company’s website.

Penguin 2.1

Previous to 2.1, 2.0, 1.0; there was just Penguin. It was created as a code name for an algorithm update in Google. This renovation by Google was to target those websites that breach Google’s webmaster’s guidelines. Stating otherwise, the companies who work on a black hat SEO basis more willingly than on white hat SEO are the major targets of the Google. Many people, who work on a black hat foundation, try to tactfully drive the Google by the use of software to create lots of inefficient and often fake links to a site, spamming the internet with the solitary aim of improving their level of rankings. Google says Penguin aims just about 3.1% of search queries in order to tackle this concern. Ultimately Penguin 2.1 is just an updated version of Penguin with minor increase in the amount of search queries affected.

Hummingbird

Hummingbird is once again another algorithm to focus on search and creating an effective and efficiently expertise exploration of the keywords you plugged into Google. Hummingbird basically tries to understand the intention of your exploration, the sense behind the terms, and then hit upon content from sites that more directly relates to your search. This will not only increase the website’s relevance but also the importance of ethical SEO in the marketplace because the Google has purely designed Hummingbird to fish out the black hats (the sites that believes in repeating exact keyword throughout the content in order to increase the traffic and get a page rank elevated for certain keywords). Google has designed Hummingbird to illustrate you the most accurate search results by not only looking at the actual keywords searched but also the order of keywords as well as synonyms and related keywords to try to understand intent when presenting the most appropriate and straightforward results.

After Hummingbird Update Our SEO approach has Revolutionize..

  • Optimize for long tail keywords.

    Our SEO approach after Hummingbird Update

    After Hummingbird Update Our SEO approach has revolutionize

  • Make your website’s theme obvious.
  • Mark your pages with structured data.
  • Be where your competitors are.
  • Remember about Google Universal Search results (Google Places, Google Images, etc).
  • Add Question Answer Pattern Content
  • Increase the Domain Authority of Your Site
  • Use Schema Mark Up
  • Implement Mobile SEO Tactics
  • Use Google Authorship


Hummingbird, even penguin, shouldn’t really affect your business – provided that you have been following SEO high-quality practice…

We state that SEO is not dead as some may hypothesize. There is nothing contradictory or new that publishers or SEOs have to be bothered about, as stated by Google. They state their regulations are still unchanged, saying to present the high-quality and original content. The same indications that mattered in importance up to that time are still important. Google can now process them in enhanced ways with Hummingbird they say.

Is the “Page Rank algorithm” not effective any longer?

Page Rank remains as one of 225 fractions that compose the Hummingbird equation. Page Rank is preferred as the significant page links that are believed to have excellent and innovative quality text and the other factors as per Google. Penguin also captures the number of times content on your website is shared, liked and re-tweeted, the new structured Penguin has been improved to discover this information and help your website rank based upon this.

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Google Panda Update – 24th Tweak

Google first announced the Panda algorithm addition nearly 2 years ago and on Jan 24th they finally, after much pushing and queries, announced that the 24th tweak to Panda was released last week.

Unrelated to the strong signs of an update many sites seemed to experience around January 17th , this Panda refresh was officially announced on Twitter yesterday, though there’s hardly been as much buzz on the forums surrounding this update as there was about the changes earlier this month that Google still claims to have been nothing.

Much like the last Panda update, which was pushed out right in the middle of the holiday season and affected 1.3% of English queries, this data refresh is said to affect a similar number of searches—about 1.2% of English queries.

To learn more about these Panda updates or for guidance on building high-quality sites, Google’s Webmasters have some good advice that might help.

What Facebook Graph Search means for SEO

Facebook announced the launch of Facebook Graph Search Beta on 15 January 2013. As one of the most popular social media platforms boasting over a billion members, it’s easy to see how Facebook has dominated online conversation since its inception in February 2005.

GoNext Solutions Social Media Tips

So what exactly is Graph Search?

Graph Search will allow Facebook users to search for on four main areas of search:

  • people,
  • photos,
  • places
  • and interests.

It means that Facebook members who want to know their friends’ preferences before making decisions on restaurants; careers, books and so on can search for example “great fish restaurants,” and be rewarded with meaningful results.

Search engine companies and internet marketing communities have expected that eventually, Facebook would expand into search. However, this is the first tangible efforts Facebook has made to compete for Google’s share of the search market.

What will Graph Search mean for Google search?

It is still uncertain whether or not Graph Search has the potential to evolve into something that will ‘kill Google’. Having said this however, Graph Search doesn’t have to take on the megalith of search engines and win.

The reality is if Facebook Graph Search can establish itself as an invaluable tool to users, it translates to more time spent using Facebook for search rather than Google. And with Facebook’s over 1 billion users, the maths is simple…

What does this mean for SEO?

One of the first things Mark was quick to point out about Search Graph was that it is not web search. And this move away from traditional web search opens up exciting avenues for businesses and SEO companies. With Graph Search there will be a whole new area of search optimisation.

Whereas SEO companies will optimise a site relatively similarly for various search engines, Graph Search is not about optimizing a website.

Search Graph is based on results returned which are based on factors that include information which has been shared by your business and the connections of the person searching.

The challenge ahead for search engine optimization companies is for them to be flexible enough to adapt to this new type of search. Time will tell if Graph Search heralds a new era for search optimization. for regular update and news  you can visit our facebook fan page, www.facebook.com/gonextgroup

3 most effective on page optimisation techniques in 2013

3 most effective on page optimization techniques in 2013A good search engine optimization strategy is composed of both off page and on page optimization techniques. On page optimization is all about everything that can be done on the webpage itself to boost your ranking in search engine results.
Off-page optimization deals with aspects that take place elsewhere such as the quality and relevance (though not these days the sheer numeric volume) of your back-links. An effective SEO campaign will usually take both into account, but the importance of complete on-page optimization cannot be overstated.

Keywords and key phrases

In the past, ‘the keyword is king’ was the philosophy of most SEO strategists. Choosing the right keywords is still critical, because they are the phrases that people use when searching for a site, but nowadays less can be more when it comes to keyword concentration.

The recent Penguin update dealt with keyword ‘stuffing’ amongst other issues. Keyword repetition within reason is not considered a black hat technique, but its efficacy is debated amongst strategists.

After many years of debate concerning the optimum keyword density, including the proposition of super precise figures such as 3.5 percent or 4.2 percent, the focus has shifted. Keywords should be incorporated in content as naturally as possible, and placed near the top of the pages and at the beginning of paragraphs.

The key with keywords in content is to choose them wisely and use them as naturally as possible. There are, however, a few places where you should make sure your most important keywords appear. Keywords should generally be placed near the top of the page and at the beginning of paragraphs.

Page titles

When search engine bots crawl your site, they pay close attention to what lies between the HTML heading tags. In other words, titles and subtitles are important positions for keywords. You shouldn’t just use the heading tags on your first or main page, though; for every page on your site you should have a heading that includes that page’s main target keyword.

You can also safely double your subtitle keyword optimization by creating a contents list of click able links. Remember to make these titles short and concise.

Domain names

The URL of your webpage can be one of the most important parts of on page optimization. Changing URLs once you’ve already launched can cause problems, including a stagnation or drop in rankings, so it’s important to get it right the first time. Including critically relevant keywords in the URL can give you a small rankings boost. Also, both Google and Yahoo will display the portions of your URL which match the search term entered in bold on the results pages. This can serve to catch a human eye even if you are not at the top of the page for that particular search term. Finally, you should avoid overly dynamic URLs as these can be off-putting in the search results.

What is Google’s EMD Algorithmic Update?

how does Google EMD Update work? According to Google professionals through his tweet on September 12, EMD is set to reduce low-quality ‘exact-match’ domains in search results.

It’s still early, but it seems that it’s not intended to wipe the search results entirely clean of sites with spammy domain names. Rather, it’s intended to keep the search results in check for anything that could ruin the user experience.

Google confirmed that the EMD algorithm is going to be run periodically, so that those that have been hit stay filtered or have a chance to escape the filter, as well as catch what Google what might have missed during the last update.

It’s clear that Google wants its search results to be natural and free of manipulation. What used to be one of the industry’s most powerful ranking tactics is now something that could jeopardize a website’s chances for search visibility.

If I have a website with an exact-match domain, should I be concerned?

Perhaps. But there’s no evidence that all exact-match domains were or will be hit by the EMD update.

While it is clear that the EMD update targets sites with exact-match keywords, it appears to spare sites that have strong brand recognition and high-quality content. Sites with exact-match domains that are likely to be hit are those that were obviously purchased or registered just for the sake of ranking a site to make easy money.

How does Google differentiate between low-quality EMDs and high-quality EMDs?

At this point, this question is open to hypothesis, but I think Google probably uses the same trust indicators as it uses for any other website: links and social signals. Additionally, Google is getting better at determining whether onsite content is low quality or high quality without any other trust indicators.

Content that uses proper text formatting, grammar, and spelling will be graded higher, as will content that employs useful internal and external linking. The destination of the external links matter, too. Links to domains that Google considers low-quality or spammy or in a “bad neighborhood” will actually cause your content to lose points in the ranking algorithm.

How can I recover or ensure my EMD website doesn’t get hit by the new EMD algorithm?

Here’s a step-by-step process for safeguarding (or recovering) your EMD domain:

Step 1: Remove or augment all content on your EMD website that could be considered to be low quality. Ask yourself whether the content is written for search engines or provides genuine value for your readers. Be honest.

Step 2: Get an inbound link profile audit to identify spammy inbound links that could be yielding negative trust signals to Google, then engage in a link removal campaign to attempt to remove as many of them as possible.

Step 3: Add social share buttons to all of your content, if you don’t have them already.

Step 4: Get in a routine of regularly adding new, awesome content to your website (more is always better, but I recommend once a day). If you don’t have time to write your own content, outsource it to a professional writer.

Step 5: Engage in an SEO link building campaign to increase your website’s credibility and authority. Guest blogging services are available to assist with quality, ethical link building tactics that are endorsed by Google and Bing.

Step 6: Engage in a social media marketing campaign to gain “social proof” via social signals.

What the Future Holds

We can think of the EMD update as a companion update for Panda and Penguin. Recall that the Panda update specifically targets sites with low quality or thin content. With the EMD periodically “scanning” Google’s index for spammy domain names along with Panda doing its job, we’ll soon see the SERP populated with more relevant and high-quality websites.

We’ll also continue to see tons of wasted effort put into SEO strategies that were once accepted and worked well, but are now things of the past. I imagine it’ll take months or years before many folks stop perpetuating outdated tactics and strategies.