Renovations in Penguin 2.1 and Hummingbird- are these updates influencing your business?

Google-Hummingbird

We are all known about the modifications that are implemented by Google on a daily basis, whether in whole or partial, they are continually making efforts to perk up and restructure on how websites are featured online in bonafide and user friendly manner.

You all might be wondering about what Matt Cutts had thought of while referring this equivalence of animals, penguins, hummingbirds and pandas to code names…!!! Well, to understand his opinion of naming codes for algorithm, we must first take hold on the definitions and an understanding of how these updates could or will affect your company’s website.

Penguin 2.1

Previous to 2.1, 2.0, 1.0; there was just Penguin. It was created as a code name for an algorithm update in Google. This renovation by Google was to target those websites that breach Google’s webmaster’s guidelines. Stating otherwise, the companies who work on a black hat SEO basis more willingly than on white hat SEO are the major targets of the Google. Many people, who work on a black hat foundation, try to tactfully drive the Google by the use of software to create lots of inefficient and often fake links to a site, spamming the internet with the solitary aim of improving their level of rankings. Google says Penguin aims just about 3.1% of search queries in order to tackle this concern. Ultimately Penguin 2.1 is just an updated version of Penguin with minor increase in the amount of search queries affected.

Hummingbird

Hummingbird is once again another algorithm to focus on search and creating an effective and efficiently expertise exploration of the keywords you plugged into Google. Hummingbird basically tries to understand the intention of your exploration, the sense behind the terms, and then hit upon content from sites that more directly relates to your search. This will not only increase the website’s relevance but also the importance of ethical SEO in the marketplace because the Google has purely designed Hummingbird to fish out the black hats (the sites that believes in repeating exact keyword throughout the content in order to increase the traffic and get a page rank elevated for certain keywords). Google has designed Hummingbird to illustrate you the most accurate search results by not only looking at the actual keywords searched but also the order of keywords as well as synonyms and related keywords to try to understand intent when presenting the most appropriate and straightforward results.

After Hummingbird Update Our SEO approach has Revolutionize..

  • Optimize for long tail keywords.

    Our SEO approach after Hummingbird Update

    After Hummingbird Update Our SEO approach has revolutionize

  • Make your website’s theme obvious.
  • Mark your pages with structured data.
  • Be where your competitors are.
  • Remember about Google Universal Search results (Google Places, Google Images, etc).
  • Add Question Answer Pattern Content
  • Increase the Domain Authority of Your Site
  • Use Schema Mark Up
  • Implement Mobile SEO Tactics
  • Use Google Authorship


Hummingbird, even penguin, shouldn’t really affect your business – provided that you have been following SEO high-quality practice…

We state that SEO is not dead as some may hypothesize. There is nothing contradictory or new that publishers or SEOs have to be bothered about, as stated by Google. They state their regulations are still unchanged, saying to present the high-quality and original content. The same indications that mattered in importance up to that time are still important. Google can now process them in enhanced ways with Hummingbird they say.

Is the “Page Rank algorithm” not effective any longer?

Page Rank remains as one of 225 fractions that compose the Hummingbird equation. Page Rank is preferred as the significant page links that are believed to have excellent and innovative quality text and the other factors as per Google. Penguin also captures the number of times content on your website is shared, liked and re-tweeted, the new structured Penguin has been improved to discover this information and help your website rank based upon this.

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