Renovations in Penguin 2.1 and Hummingbird- are these updates influencing your business?


We are all known about the modifications that are implemented by Google on a daily basis, whether in whole or partial, they are continually making efforts to perk up and restructure on how websites are featured online in bonafide and user friendly manner.

You all might be wondering about what Matt Cutts had thought of while referring this equivalence of animals, penguins, hummingbirds and pandas to code names…!!! Well, to understand his opinion of naming codes for algorithm, we must first take hold on the definitions and an understanding of how these updates could or will affect your company’s website.

Penguin 2.1

Previous to 2.1, 2.0, 1.0; there was just Penguin. It was created as a code name for an algorithm update in Google. This renovation by Google was to target those websites that breach Google’s webmaster’s guidelines. Stating otherwise, the companies who work on a black hat SEO basis more willingly than on white hat SEO are the major targets of the Google. Many people, who work on a black hat foundation, try to tactfully drive the Google by the use of software to create lots of inefficient and often fake links to a site, spamming the internet with the solitary aim of improving their level of rankings. Google says Penguin aims just about 3.1% of search queries in order to tackle this concern. Ultimately Penguin 2.1 is just an updated version of Penguin with minor increase in the amount of search queries affected.


Hummingbird is once again another algorithm to focus on search and creating an effective and efficiently expertise exploration of the keywords you plugged into Google. Hummingbird basically tries to understand the intention of your exploration, the sense behind the terms, and then hit upon content from sites that more directly relates to your search. This will not only increase the website’s relevance but also the importance of ethical SEO in the marketplace because the Google has purely designed Hummingbird to fish out the black hats (the sites that believes in repeating exact keyword throughout the content in order to increase the traffic and get a page rank elevated for certain keywords). Google has designed Hummingbird to illustrate you the most accurate search results by not only looking at the actual keywords searched but also the order of keywords as well as synonyms and related keywords to try to understand intent when presenting the most appropriate and straightforward results.

After Hummingbird Update Our SEO approach has Revolutionize..

  • Optimize for long tail keywords.

    Our SEO approach after Hummingbird Update

    After Hummingbird Update Our SEO approach has revolutionize

  • Make your website’s theme obvious.
  • Mark your pages with structured data.
  • Be where your competitors are.
  • Remember about Google Universal Search results (Google Places, Google Images, etc).
  • Add Question Answer Pattern Content
  • Increase the Domain Authority of Your Site
  • Use Schema Mark Up
  • Implement Mobile SEO Tactics
  • Use Google Authorship

Hummingbird, even penguin, shouldn’t really affect your business – provided that you have been following SEO high-quality practice…

We state that SEO is not dead as some may hypothesize. There is nothing contradictory or new that publishers or SEOs have to be bothered about, as stated by Google. They state their regulations are still unchanged, saying to present the high-quality and original content. The same indications that mattered in importance up to that time are still important. Google can now process them in enhanced ways with Hummingbird they say.

Is the “Page Rank algorithm” not effective any longer?

Page Rank remains as one of 225 fractions that compose the Hummingbird equation. Page Rank is preferred as the significant page links that are believed to have excellent and innovative quality text and the other factors as per Google. Penguin also captures the number of times content on your website is shared, liked and re-tweeted, the new structured Penguin has been improved to discover this information and help your website rank based upon this.

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Google Panda Update – 24th Tweak

Google first announced the Panda algorithm addition nearly 2 years ago and on Jan 24th they finally, after much pushing and queries, announced that the 24th tweak to Panda was released last week.

Unrelated to the strong signs of an update many sites seemed to experience around January 17th , this Panda refresh was officially announced on Twitter yesterday, though there’s hardly been as much buzz on the forums surrounding this update as there was about the changes earlier this month that Google still claims to have been nothing.

Much like the last Panda update, which was pushed out right in the middle of the holiday season and affected 1.3% of English queries, this data refresh is said to affect a similar number of searches—about 1.2% of English queries.

To learn more about these Panda updates or for guidance on building high-quality sites, Google’s Webmasters have some good advice that might help.

January 2013 Google Algorithm Update Report.

There has been no official word from Google about an update.  A lot of people have been grumbling in the forums however about something going on.  When Barry commented on this Google stated that there was No Major Update but that the algorithm is always changing. Google may be changing how they detect bad links.  If I understand it right, the idea is that instead of devaluing bad links in bunches every time Penguin refreshes, Google is devaluing bad links as they crawl.

We have another theory.

We are wondering if Google is starting to put into use the information they are getting from the disavow tool.  So, let’s say that a whole pile of websites have included spammy in their disavow.txt file.  Google evaluates the site and decides that it only exists to provide spammy back-links and as such devalues all links that are coming from this site.  I have no proof for this, but it’s a possibility. We all know that Google has algorithms to detect bad links and the evidence of this was very visible earlier in 2012 but with this latest change Google seems to have developed the capability to continually detect and devalue bad links as part of the standard crawl process, something they were never very good at before. The net result of this is that as Google completes a crawl of a website and the sites linking to it they can devalue those links in real time rather than waiting to roll out a major update such as Penguin or a manual link penalty.

A lot of sites that are suffering are ones that may have been penalized before due to bad links and have not yet removed them all but there are some that are losing ground from a strong position which indicates the latest change is not confined to sites that were hit in the first half of 2012. Google has made it clear that the disavow tool works on a crawl basis whereby all sites submitted will be crawled before the link weight can be cancelled out so there is every reason for them to have merged this capability with the “bad site detection” algorithms they already have in place. Realistically Google has to move towards a continual process because manual penalization are not scalable in the long term and they much prefer algorithms over people.

I have only included the past few weeks data rather than the full year because I didn’t want to identify any sites in particular. We would be interested to hear from you in the comments if you have noticed any sites on a gradual slide recently and whether they had previously been penalized or not?

Google has informed me that there was no update.

“It’s not Panda. We asked around a little bit and didn’t uncover any other likely suspects, but remember that Google launches over 500 algorithmic changes per year, so there are always small changes rolling out.”