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Grow Your Business? Figure Out SEO

Search Engine OptimizationAre you a local business struggling to get more people to notice your brand? Have you recently launched a new website for your business, thinking it would bring in hundreds of customers, only to get zero results from it? If this situation describes you, then you’re not alone. Hundreds of thousands of people, just like you, are struggling to bring traffic to their site. The Internet literally has millions of websites, and the competition is nothing less than fierce.

In order to compete, you’re going to need to know SEO, and understand Google Algorithm. If you’ve never heard of either Google Algorithm or SEO, you’re about to get a very brief introduction of both.

Getting To Know SEO

You can go on for days talking about this subject alone. What is it? It is short for search engine optimization, or search engine optimizer. The formal name sounds complicated but the idea is simple enough. It’s basically a number of strategies and techniques used to draw more attention to your site. You draw this attention by increasing the ranking of your site on the search results page, on search engines like Google. The higher your position is on the list of web pages, the more visitors you are likely to get.

The Google Algorithm

The Internet is a place with a vast amount of data floating around. There are billions of webpages available for those surfing the web. If you’re looking for something in this mess, how on earth are you suppose to find it? The Google Algorithm was designed specifically for this type of chaos. It is is made up of hundreds of millions of variables, and billions of terms. The algorithm allows the search engine to comb through each and every available web page on the Internet, to narrow your search within seconds.

The results that are displayed are based on content and relevance to the query you’re searching. The more relevant and useful your site is, the higher the Google Algorithm will place it on the results page. You need to focus on everything from the terms used, to how often content is added to the site. Ideally, you’d want to have the links to your site, be the first one listed on the page. Realistically, however, your goal should be to have your site listed on page 1 on search results.

3 most effective on page optimisation techniques in 2013

3 most effective on page optimization techniques in 2013A good search engine optimization strategy is composed of both off page and on page optimization techniques. On page optimization is all about everything that can be done on the webpage itself to boost your ranking in search engine results.
Off-page optimization deals with aspects that take place elsewhere such as the quality and relevance (though not these days the sheer numeric volume) of your back-links. An effective SEO campaign will usually take both into account, but the importance of complete on-page optimization cannot be overstated.

Keywords and key phrases

In the past, ‘the keyword is king’ was the philosophy of most SEO strategists. Choosing the right keywords is still critical, because they are the phrases that people use when searching for a site, but nowadays less can be more when it comes to keyword concentration.

The recent Penguin update dealt with keyword ‘stuffing’ amongst other issues. Keyword repetition within reason is not considered a black hat technique, but its efficacy is debated amongst strategists.

After many years of debate concerning the optimum keyword density, including the proposition of super precise figures such as 3.5 percent or 4.2 percent, the focus has shifted. Keywords should be incorporated in content as naturally as possible, and placed near the top of the pages and at the beginning of paragraphs.

The key with keywords in content is to choose them wisely and use them as naturally as possible. There are, however, a few places where you should make sure your most important keywords appear. Keywords should generally be placed near the top of the page and at the beginning of paragraphs.

Page titles

When search engine bots crawl your site, they pay close attention to what lies between the HTML heading tags. In other words, titles and subtitles are important positions for keywords. You shouldn’t just use the heading tags on your first or main page, though; for every page on your site you should have a heading that includes that page’s main target keyword.

You can also safely double your subtitle keyword optimization by creating a contents list of click able links. Remember to make these titles short and concise.

Domain names

The URL of your webpage can be one of the most important parts of on page optimization. Changing URLs once you’ve already launched can cause problems, including a stagnation or drop in rankings, so it’s important to get it right the first time. Including critically relevant keywords in the URL can give you a small rankings boost. Also, both Google and Yahoo will display the portions of your URL which match the search term entered in bold on the results pages. This can serve to catch a human eye even if you are not at the top of the page for that particular search term. Finally, you should avoid overly dynamic URLs as these can be off-putting in the search results.

What is Google’s EMD Algorithmic Update?

how does Google EMD Update work? According to Google professionals through his tweet on September 12, EMD is set to reduce low-quality ‘exact-match’ domains in search results.

It’s still early, but it seems that it’s not intended to wipe the search results entirely clean of sites with spammy domain names. Rather, it’s intended to keep the search results in check for anything that could ruin the user experience.

Google confirmed that the EMD algorithm is going to be run periodically, so that those that have been hit stay filtered or have a chance to escape the filter, as well as catch what Google what might have missed during the last update.

It’s clear that Google wants its search results to be natural and free of manipulation. What used to be one of the industry’s most powerful ranking tactics is now something that could jeopardize a website’s chances for search visibility.

If I have a website with an exact-match domain, should I be concerned?

Perhaps. But there’s no evidence that all exact-match domains were or will be hit by the EMD update.

While it is clear that the EMD update targets sites with exact-match keywords, it appears to spare sites that have strong brand recognition and high-quality content. Sites with exact-match domains that are likely to be hit are those that were obviously purchased or registered just for the sake of ranking a site to make easy money.

How does Google differentiate between low-quality EMDs and high-quality EMDs?

At this point, this question is open to hypothesis, but I think Google probably uses the same trust indicators as it uses for any other website: links and social signals. Additionally, Google is getting better at determining whether onsite content is low quality or high quality without any other trust indicators.

Content that uses proper text formatting, grammar, and spelling will be graded higher, as will content that employs useful internal and external linking. The destination of the external links matter, too. Links to domains that Google considers low-quality or spammy or in a “bad neighborhood” will actually cause your content to lose points in the ranking algorithm.

How can I recover or ensure my EMD website doesn’t get hit by the new EMD algorithm?

Here’s a step-by-step process for safeguarding (or recovering) your EMD domain:

Step 1: Remove or augment all content on your EMD website that could be considered to be low quality. Ask yourself whether the content is written for search engines or provides genuine value for your readers. Be honest.

Step 2: Get an inbound link profile audit to identify spammy inbound links that could be yielding negative trust signals to Google, then engage in a link removal campaign to attempt to remove as many of them as possible.

Step 3: Add social share buttons to all of your content, if you don’t have them already.

Step 4: Get in a routine of regularly adding new, awesome content to your website (more is always better, but I recommend once a day). If you don’t have time to write your own content, outsource it to a professional writer.

Step 5: Engage in an SEO link building campaign to increase your website’s credibility and authority. Guest blogging services are available to assist with quality, ethical link building tactics that are endorsed by Google and Bing.

Step 6: Engage in a social media marketing campaign to gain “social proof” via social signals.

What the Future Holds

We can think of the EMD update as a companion update for Panda and Penguin. Recall that the Panda update specifically targets sites with low quality or thin content. With the EMD periodically “scanning” Google’s index for spammy domain names along with Panda doing its job, we’ll soon see the SERP populated with more relevant and high-quality websites.

We’ll also continue to see tons of wasted effort put into SEO strategies that were once accepted and worked well, but are now things of the past. I imagine it’ll take months or years before many folks stop perpetuating outdated tactics and strategies.

Want to know more about the New Google “EMD” Update

As you know that Google update there Algorithm day by day, you have to know about this new update which is call “EMD” Update…
With the release of the new “EMD” update, a new uproar of confusion and panic has taken over the SEO community leaving many SEO scratching their heads. Of course, this is all leading to the BIG question on everyone’s minds

What exactly did this update do?

At a glance, you would assume that this update goes out and hulk smashes every exact match website on the Web, but if you look a bit deeper, it does something quite different. In fact, this update is not even truly targeting EMD domains, it is targeting signs of spam!

Why is it called “the EMD update”?

Let me explain you about it: The first thing you have to understand is that every domain on the Internet is an exact match to some search. For example, if you had some abstract website named momanddad.com, it would still be the exact match for the search momand  site dad.

With that in mind, Google literally cannot punish EMD domains because every site on the Internet is an EMD! (It does however consider EMDs that target searches with volume to be a top priority.)

However, Google is well aware of EMD abuse. For years, affiliate marketers have been gobbling up the exact matches for large searches and using them to give themselves an advantage in the SERPs. This would not be a problem, except for the fact that 95 percent of these sites are pure spammy garbage

So, because it is technically impossible for Google to punish every EMD site, it instead created an update that targets signs of EMD abuse. Also, keep in mind that EMDs are a prime example of the “over SEO”—Google was aiming to target with its penguin update.

In short, it is not an “EMD” update. It is an extension of the spam and “over SEO” updates Google brought forth with the mighty Penguin.

This of course leads to the biggest question…

Did This Update Work?

The answer: Sort of.

In a perfect Google world, this update would’ve gone out and removed any low-quality EMD or near EMD from the SERPs. But that’s not quite what happened.

It is not alone either. Ironically, this update managed to take out medium sized “average” EMD sites but almost totally overlooked the lowest of the low-quality EMD sites.

After reviewing close to 100 EMD sites that survived and those that got hit, the surviving sites had one thing in common. They were either one to three page disasters like the site I showed above OR they were very high, authoritative quality sites. Every site in between got caught in the crossfire.

Why did the bad of the bad survives?

I believe it is because Google was not able to pull enough “signs” from these sites to persecute them.

What Causes the Penalty?

What you must understand is that Google penalizes sites in a “check box” fashion. It pulls data on the site (on page, anchor text, links, etc.) and then goes down a  “signs of spam” checklist. If a site has to many checks, it gets the smack down, which is where the big issues lies. The super tiny sites do not have enough data/signs for Google to come to a conclusion.

However, with medium SEO sites, I can almost guarantee it was able to pull enough data and go “we got ourselves an EMD abuser.”

How It Works?

Keep in mind, I do not work for Google. However, I can guarantee this is how Google went about smacking these sites. All Google has to do is pull the site’s backlink, anchor text, titles, on-page factors, and then line it up with the domain.

A few things I have seen that separate surviving sites from dead ones are:

  • Social media presence
  • Youtube videos on page
  • Very few affiliate links

However, these are all speculations. The best advice that anyone can apply is to DE-optimize your site a tad. If you have an EMD, you do not need to have all of your anchor text, meta, and on-page factors super targeting the keyword. That is not how a legitimate site operates. On top of this, doing things like ranking your pages, linking to other authority sites, and finding ways to increase user engagement will also go a long way.

What Does This Mean For New Sites?

If you are planning on making a new SEO site soon, it probably is not in your best interest to make an EMD-style site.

Can these sites still rank? You bet!

But when the head of the Google Web spam team is tweeting that he’s trying to take you down, why put your money in the EMD hat?

The best plan of attack right now for SEO is what it has been for a long time. Make large quality sites that naturally attract visitors, and then target keywords in your niche. Also, be sure to use the pages of your site to rank instead of zeroing in on the your keywords blatantly with your home page.

What Overall to Take Away from This Update

With all of this in mind, the one thing you need to keep in mind is not EXACTLY this update does, but more so what Google intentions are.

Sure, a lot of really crummy EMDs are still ranking. But with Google constantly trying to hunt these, would you bet your income that they will be there six months from now? I wouldn’t.

The GREAT news is that by eliminating these sites Google has left a temporary opening for new, quality sites to jump in and gain a foot hold that was not there two weeks ago. Legitimate site creation is slowly becoming an efficient way to rank.

Use this new update not as a deterrent to do SEO, but as a motivator to make something awesome instead of some random spammy affiliate site!

Evolution of On-page Optimization

On-page optimization is one of the most crucial aspects of your SEO strategy. If done in the right way, it can do wonders for your website’s standing within search engines. In fact, I don’t even have to tell you how important on-page optimization is; it’s something that has been marked and measured time and again. The key, however, lies in getting it done in the right way.

To take a step closer towards the ‘Right Way’, let’s go back in time. Back to the time of Classic SEO, the real old-school stuff. The classic on-page SEO had a lot to do with keyword usage. The whole idea revolved around having as much keyword instances or keyword phrase instances in and around the content that Google would start to relate with the page and rank it for the targeted keyword.

Things like placing the keyword one to two times in the page title, preferably at the start, so that Google understands it is important. Try and incorporate instances of keywords in meta descriptions and meta keywords tags. Things like placing exact match keywords a couple of times in the content body preferably in the top paragraph. Then there were other on-page elements like page headings, images and anchor text links; using the keyword instances in image ‘alt’ attributes and link ‘title’ attributes.

All the things I mentioned above, I am not saying they don’t work anymore or they are completely de-valued. But, they are not the only things that are going to help you. More precisely, on-page SEO has expanded just like everything else in SEO.

User Intent

First and foremost, really understand what you should rank for. Get your keywords right and stop optimizing for keywords, but for users. Understand what the user is looking for using a search query and what your page is delivering. Once user intent is clear, design your page to satisfy that intent. It’s very important to understand that it’s not about having instances of the user’s keyword on your page but answering their question. Treat every search query as a question and formulate web pages with the sole intent of answering the question.

How an amazing design Can Subconsciously Influence Your Audience….

The Layout of your websites is gonna create a much more substantial impact than you realize. While the conscious elements like layout, content, and usability will matter, there are also subconscious ways that your audience can be affected by your site design. When people first come to your site, they will take in all of their surroundings. They will build a conscious decision as to whether they want to keep reading and learn more based on their subconscious reaction to the design of the site. Your goal is to create a web presence that is designed so that people are intrigued and want to stay to see what you must offer.

When a person views your web presence, reads your content, navigates the site, interacts with your ventures, and gets keen on other ways, their subconscious is constantly evaluating what they are doing and how they like the experiences that they are having. People are affected by everything from visual appeal to the actual words on your web presence, along with their own thoughts and previous experiences with web portals that they have visited. When in the realm of visual appeal, you should use something that makes people feel invited and welcome. A clean, easy-to-navigate design will attract a much bigger audience than a cluttered, overly busy web portal. There are even specific colors that people respond to better than others, if you require to maximize the subconscious effect that your website has.

The words on your web presences “your content” are also going to be an element of your design that affects people. What people read is going to affect their emotions, even if it is only on a subconscious level. The content that you create needs to provide people with the opportunity to savvy positive emotions, relate to your company, and understand where you are coming from or what you must offer. Use simple words and an informal tone that is interactive and appealing to your audience, no matter what you are trying to accomplish with your content.

Even simple elements like the appropriate alignment in your design and the use of white space can influence the subconscious of your audience. If things are correctly aligned, they look cleaner, more expert, and more visually appealing. At the same time, using white space draws people’s attention to the content that is on your site, and subconsciously makes people feel like they’re not being overwhelmed with information. Designing web presences is not rocket science, but there are things like these that you have to think about in creating your Layout. The greater effect you have on the subconscious of your audience, the more likely they are to get involved with your business in the end, after all.

Easy Online Tips to Create Engaging Business Videos

Earlier this year it was announced that YouTube reaches at least 3.5 billion views per day, so it’s no surprise that businesses are immediately recognizing online videos as powerful marketing tools. But how do you get the creative process under way?
plan on make a quick impact

to make sure to get your video storyboard concepts starting, there are three basic questions you must ask yourself:

  • What is the purpose of this video? What message are you trying to communicate to your viewers about your business? what kind of action and reaction are you looking to make progress towards? This will help you determine what kind of Calls To Action you should include in your video.
  • what kind of savvy do you need to create for your viewers? Think about your target market and identify what would be the most desirable way to give them a positive video savvy, whether it be through storytelling, humorous skits or an emotional pull at the heartstrings type of video.
  • How may I  leave them wanting more?  Remember when you walked out of that movie disappointed because all the good parts were already shown in the trailer? Well to avoid having your potential business friends feeling identical disappointment, you really should be giving your viewers a taste of what you can offer so that they are left wanting more. Aim to keep your video under 3 minutes so that there is enough time for you to communicate your message but not too much time that your viewers are no longer interested to seek out more information about your business.

“Look at me!”

The title of your video should take into consideration:

  • Keywords: YouTube gives importance to the keywords initially of video titles so  try to include your most important ones first. However, your video title should still make sense to your viewers so that you avoid looking like a spam marketing video.
  • Look at your competitors: Search up keywords or phrases that relate to your industry and the type of video you’re planning to upload and look at some of the existing video titles. Looking at tabloid and magazine headlines should also aid you identify which titles work and which make you need to read more of the article. Taking this information, you will need to make sure that you can improve making your video title peacock and stand out from your competitors.
  • Attention grabbing words: If your clients are gaining insider information or exclusive footage from watching your video, you should be sure you communicate this loud and clear so that you can generate more views. Catch words such as “Official”, “Secrets to”, “Exclusive” or “Leaked Footage” as well as words relating to current events can improve your click rate. However, if you use these words in your title and it does not relate to your video you will get bad viewer reviews.
  • The character count: You are allowed one hundred characters for your video title on YouTube but when your video appears in searches, those browsing will only be able to see 50 – 60 characters. You’ll need to try your title by chopping and changing your video title so that it makes sense yet you still are able to communicate a powerful title with the most important keywords and phrases within the first 50 characters. If you make a mistake or you end up thinking of a better title later on, you can always come back and change your video title whenever you please.

Include a call to action 

if you want viewers to call you, visit your website or just share the video with their friends – just ask them. If you’ve been able to successfully create a positive viewer experience with your audience then you have their undivided attention and they’ll most likely follow through with your request. You can tell your visitors what to in the following:

  • The end of your video: A message to “go to my website”, “click on the link below” or “call this number” promptly followed by a reason to do it such as “to get a free website health check” or even “for more information on internet advertising, sales and marketing” so that you have a substantial offer.
  • The video description box: Add a one line call to action at the beginning of your video description and include your full web presence link. E.g “to learn more about internet marketing, visit http://www.ewebmarketing.com.au”
  • The video caption: If you are planning to use your video captions as a call to action try to use one caption at a time and keep it within 5-6 words otherwise you will distract the viewer from your actual video.

Have you created an online video for your company? Please share your experiences and tips below!

Gonext Advance Strategies for Optimizing Your Content

If you are considering your SEO strategy then the first thing on your to-do list should be to create excellent content. Content should be the center of your SEO strategy, if it isn’t, your SEO efforts are likely falling short. Good SEO strategy is making sure your website is being notice by the big search engines. And if you want to get on the good side of the search engines, you must understand that fresh, new content is the key to doing so. Most search engines, especially as they continue to evolve, are placing more relevance on content, so you must make every effort to update your website frequently with fresh, compelling content. Here’s how to get started:

What is Website Content?

Website content is of course text, but it can also be images, video, audio, whitepapers, PDFs, etc. Because not everyone wants to sit down and read text, it is important to consider using a number of different formats when creating your website content. You can get to a number of visitors by producing quality content in the form of a blog, but you may also get just as many visitors who want to view your content in the form of a video or podcast.

Advance Optimize Content Strategies.

Although your content in itself is important, optimized content is equally important. This means that you should be optimizing your with specific keywords and / or phrases so you can achieve the best ranking possible with the search engines. Some of the best places to optimize your content are with your title, your content’s description, within the main text, and in links and tags. But don’t just start cramming keywords into your text to get on the good side of search engines because you can be sure your visitors won’t appreciate it. It’s All About Your Visitors. Your content should be optimized for the search engines, but it has to be reader friendly or you can bet your visitors won’t stick around on your site for very logn. You know if your content is reading smoothly just by reading it aloud. Do not fall into the trap of writing for search engines because the content ultimately must be for your visitors.

Remember Keyword Density and Anchor Text

A good way to make sure your content is optimized is to remember keyword density and anchor text. Although the number of times your keywords should appear in text is up for debate (somewhere between 3 and 6 percent seems to be the going rate), it is important to understand that, again, stuffing keywords into your text in an attempt to reach your keyword density is not the way to go. If you can’t get your keywords into your text in a natural way, then don’t put them in. Anchor text, which are those hyperlinks within text, is important in the eyes of search engines, and it a great way to get visitors to different areas of your website.