Renovations in Penguin 2.1 and Hummingbird- are these updates influencing your business?


We are all known about the modifications that are implemented by Google on a daily basis, whether in whole or partial, they are continually making efforts to perk up and restructure on how websites are featured online in bonafide and user friendly manner.

You all might be wondering about what Matt Cutts had thought of while referring this equivalence of animals, penguins, hummingbirds and pandas to code names…!!! Well, to understand his opinion of naming codes for algorithm, we must first take hold on the definitions and an understanding of how these updates could or will affect your company’s website.

Penguin 2.1

Previous to 2.1, 2.0, 1.0; there was just Penguin. It was created as a code name for an algorithm update in Google. This renovation by Google was to target those websites that breach Google’s webmaster’s guidelines. Stating otherwise, the companies who work on a black hat SEO basis more willingly than on white hat SEO are the major targets of the Google. Many people, who work on a black hat foundation, try to tactfully drive the Google by the use of software to create lots of inefficient and often fake links to a site, spamming the internet with the solitary aim of improving their level of rankings. Google says Penguin aims just about 3.1% of search queries in order to tackle this concern. Ultimately Penguin 2.1 is just an updated version of Penguin with minor increase in the amount of search queries affected.


Hummingbird is once again another algorithm to focus on search and creating an effective and efficiently expertise exploration of the keywords you plugged into Google. Hummingbird basically tries to understand the intention of your exploration, the sense behind the terms, and then hit upon content from sites that more directly relates to your search. This will not only increase the website’s relevance but also the importance of ethical SEO in the marketplace because the Google has purely designed Hummingbird to fish out the black hats (the sites that believes in repeating exact keyword throughout the content in order to increase the traffic and get a page rank elevated for certain keywords). Google has designed Hummingbird to illustrate you the most accurate search results by not only looking at the actual keywords searched but also the order of keywords as well as synonyms and related keywords to try to understand intent when presenting the most appropriate and straightforward results.

After Hummingbird Update Our SEO approach has Revolutionize..

  • Optimize for long tail keywords.

    Our SEO approach after Hummingbird Update

    After Hummingbird Update Our SEO approach has revolutionize

  • Make your website’s theme obvious.
  • Mark your pages with structured data.
  • Be where your competitors are.
  • Remember about Google Universal Search results (Google Places, Google Images, etc).
  • Add Question Answer Pattern Content
  • Increase the Domain Authority of Your Site
  • Use Schema Mark Up
  • Implement Mobile SEO Tactics
  • Use Google Authorship

Hummingbird, even penguin, shouldn’t really affect your business – provided that you have been following SEO high-quality practice…

We state that SEO is not dead as some may hypothesize. There is nothing contradictory or new that publishers or SEOs have to be bothered about, as stated by Google. They state their regulations are still unchanged, saying to present the high-quality and original content. The same indications that mattered in importance up to that time are still important. Google can now process them in enhanced ways with Hummingbird they say.

Is the “Page Rank algorithm” not effective any longer?

Page Rank remains as one of 225 fractions that compose the Hummingbird equation. Page Rank is preferred as the significant page links that are believed to have excellent and innovative quality text and the other factors as per Google. Penguin also captures the number of times content on your website is shared, liked and re-tweeted, the new structured Penguin has been improved to discover this information and help your website rank based upon this.

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10 Tips to Optimising Social Media For Your Business.


When social media sites like Pinterest, MySpace and Facebook, the paradigm of communication and public relations changed forever. These sites and others that came after them, opened the floodgates to information-sharing.

But simply using a social media site for your product or service is not enough. It’s all about using creative content in the right way, that is, what you say and how you say it makes all the difference. Countless businesses have made Internet history by using these Web-based tools, from global corporations to mom-and-pop outfits.

Remember, the key to making social media work for you is to engage, interact and keep it fresh and exciting.

Put yourselves in your audience’s shoes
Find out what your audience wants. Ask yourself what you would want if you were at the receiving end. Doesn’t it feel great to get what you have always wanted? “How you say the expected is important,” says Mohin Khan, Creative Director, Jack In The Box World Wide.

It’s never about hard sell
Never use the social media only for direct sales promotion; it bores people. Instead, engage users with visual content, contests and discussions. Use content that will hook your audience and make them want to visit your profile again and again, and even talk about it.

People want to discuss new products - not buy them
Social media users love talking about things and offering their views. They are not there to buy products online. Give them a platform that will allow them to do this. “For instance, Twitter is a portal for online social messaging and interacting with like-minded people,” explains Suveer Bajaj, Co-Founder, Foxymoron. “Thus, it can be a great platform for discussion.” So engage your audience and make them want to talk about your profile. Accept their advice and feedback, and conduct an online poll to capture their interest.

Remember, you’re not the only brand in your category
Since you are bound to have competitors, you should do tons of research before you introduce your brand on social media. People are always excited to get information but it needs to be correct. This is sacrosanct. Make your brand stand out from the competition.

People search for products, not brands
After research, what next? It’s simple - you have to be the best among the rest. Find out what is unique about you via-a-via your competitors and then highlight it. It’s easy to get lost in a sea of similar products and/or services and for people to overlook you.

Why people are online
Never forget, people are online for entertainment, information and utility. So entertain your audience with attractive visuals, contests and discussions. Provide them with information, like using important days/dates to gel with your product on social media. There are many upgradations to social sites which are very useful. Suveer Bajaj, Co-Founder, Foxymoron, points out, “Facebook’s shift from its old format to a timeline is an advantage as one can now dig back into history.”

Surprise your audience - but leave them delighted too
The equation of social media is, “What you say + how you say it,” reveals Samit Malkani, Creative Head, Jack In The Box World Wide. Always excite your audience by giving them the unexpected but not shocking them. Make them an offer or modify your product in a way that will delight them.

Reply to negative questions / comments as well and solve their problem
No one likes to be ignored. If someone does not like your product and posts a negative comment, you could always delete it but that will not solve the problem. Instead, talk to the user, find out exactly what they do not like or whether they had a bad experience with your product. Apologies, if necessary, and try and make amends instead of giving them a chance to bad-mouth you.

Your content should be topical and relocatable
Stick to the topic and do not digress. Understand your brand thoroughly and speak in that voice. You could, for instance, amaze your audience or tell stories which connect with your audience.

It’s an exciting world of social media out there. Get it right and it works! Another plus - instead of hiring an army of marketing execs, let social media do the talking. It’s also a great way to save precious resources and money.

Grow Your Business? Figure Out SEO

Search Engine OptimizationAre you a local business struggling to get more people to notice your brand? Have you recently launched a new website for your business, thinking it would bring in hundreds of customers, only to get zero results from it? If this situation describes you, then you’re not alone. Hundreds of thousands of people, just like you, are struggling to bring traffic to their site. The Internet literally has millions of websites, and the competition is nothing less than fierce.

In order to compete, you’re going to need to know SEO, and understand Google Algorithm. If you’ve never heard of either Google Algorithm or SEO, you’re about to get a very brief introduction of both.

Getting To Know SEO

You can go on for days talking about this subject alone. What is it? It is short for search engine optimization, or search engine optimizer. The formal name sounds complicated but the idea is simple enough. It’s basically a number of strategies and techniques used to draw more attention to your site. You draw this attention by increasing the ranking of your site on the search results page, on search engines like Google. The higher your position is on the list of web pages, the more visitors you are likely to get.

The Google Algorithm

The Internet is a place with a vast amount of data floating around. There are billions of webpages available for those surfing the web. If you’re looking for something in this mess, how on earth are you suppose to find it? The Google Algorithm was designed specifically for this type of chaos. It is is made up of hundreds of millions of variables, and billions of terms. The algorithm allows the search engine to comb through each and every available web page on the Internet, to narrow your search within seconds.

The results that are displayed are based on content and relevance to the query you’re searching. The more relevant and useful your site is, the higher the Google Algorithm will place it on the results page. You need to focus on everything from the terms used, to how often content is added to the site. Ideally, you’d want to have the links to your site, be the first one listed on the page. Realistically, however, your goal should be to have your site listed on page 1 on search results.

What is Google’s EMD Algorithmic Update?

how does Google EMD Update work? According to Google professionals through his tweet on September 12, EMD is set to reduce low-quality ‘exact-match’ domains in search results.

It’s still early, but it seems that it’s not intended to wipe the search results entirely clean of sites with spammy domain names. Rather, it’s intended to keep the search results in check for anything that could ruin the user experience.

Google confirmed that the EMD algorithm is going to be run periodically, so that those that have been hit stay filtered or have a chance to escape the filter, as well as catch what Google what might have missed during the last update.

It’s clear that Google wants its search results to be natural and free of manipulation. What used to be one of the industry’s most powerful ranking tactics is now something that could jeopardize a website’s chances for search visibility.

If I have a website with an exact-match domain, should I be concerned?

Perhaps. But there’s no evidence that all exact-match domains were or will be hit by the EMD update.

While it is clear that the EMD update targets sites with exact-match keywords, it appears to spare sites that have strong brand recognition and high-quality content. Sites with exact-match domains that are likely to be hit are those that were obviously purchased or registered just for the sake of ranking a site to make easy money.

How does Google differentiate between low-quality EMDs and high-quality EMDs?

At this point, this question is open to hypothesis, but I think Google probably uses the same trust indicators as it uses for any other website: links and social signals. Additionally, Google is getting better at determining whether onsite content is low quality or high quality without any other trust indicators.

Content that uses proper text formatting, grammar, and spelling will be graded higher, as will content that employs useful internal and external linking. The destination of the external links matter, too. Links to domains that Google considers low-quality or spammy or in a “bad neighborhood” will actually cause your content to lose points in the ranking algorithm.

How can I recover or ensure my EMD website doesn’t get hit by the new EMD algorithm?

Here’s a step-by-step process for safeguarding (or recovering) your EMD domain:

Step 1: Remove or augment all content on your EMD website that could be considered to be low quality. Ask yourself whether the content is written for search engines or provides genuine value for your readers. Be honest.

Step 2: Get an inbound link profile audit to identify spammy inbound links that could be yielding negative trust signals to Google, then engage in a link removal campaign to attempt to remove as many of them as possible.

Step 3: Add social share buttons to all of your content, if you don’t have them already.

Step 4: Get in a routine of regularly adding new, awesome content to your website (more is always better, but I recommend once a day). If you don’t have time to write your own content, outsource it to a professional writer.

Step 5: Engage in an SEO link building campaign to increase your website’s credibility and authority. Guest blogging services are available to assist with quality, ethical link building tactics that are endorsed by Google and Bing.

Step 6: Engage in a social media marketing campaign to gain “social proof” via social signals.

What the Future Holds

We can think of the EMD update as a companion update for Panda and Penguin. Recall that the Panda update specifically targets sites with low quality or thin content. With the EMD periodically “scanning” Google’s index for spammy domain names along with Panda doing its job, we’ll soon see the SERP populated with more relevant and high-quality websites.

We’ll also continue to see tons of wasted effort put into SEO strategies that were once accepted and worked well, but are now things of the past. I imagine it’ll take months or years before many folks stop perpetuating outdated tactics and strategies.

Evolution of On-page Optimization

On-page optimization is one of the most crucial aspects of your SEO strategy. If done in the right way, it can do wonders for your website’s standing within search engines. In fact, I don’t even have to tell you how important on-page optimization is; it’s something that has been marked and measured time and again. The key, however, lies in getting it done in the right way.

To take a step closer towards the ‘Right Way’, let’s go back in time. Back to the time of Classic SEO, the real old-school stuff. The classic on-page SEO had a lot to do with keyword usage. The whole idea revolved around having as much keyword instances or keyword phrase instances in and around the content that Google would start to relate with the page and rank it for the targeted keyword.

Things like placing the keyword one to two times in the page title, preferably at the start, so that Google understands it is important. Try and incorporate instances of keywords in meta descriptions and meta keywords tags. Things like placing exact match keywords a couple of times in the content body preferably in the top paragraph. Then there were other on-page elements like page headings, images and anchor text links; using the keyword instances in image ‘alt’ attributes and link ‘title’ attributes.

All the things I mentioned above, I am not saying they don’t work anymore or they are completely de-valued. But, they are not the only things that are going to help you. More precisely, on-page SEO has expanded just like everything else in SEO.

User Intent

First and foremost, really understand what you should rank for. Get your keywords right and stop optimizing for keywords, but for users. Understand what the user is looking for using a search query and what your page is delivering. Once user intent is clear, design your page to satisfy that intent. It’s very important to understand that it’s not about having instances of the user’s keyword on your page but answering their question. Treat every search query as a question and formulate web pages with the sole intent of answering the question.