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Renovations in Penguin 2.1 and Hummingbird- are these updates influencing your business?

Google-Hummingbird

We are all known about the modifications that are implemented by Google on a daily basis, whether in whole or partial, they are continually making efforts to perk up and restructure on how websites are featured online in bonafide and user friendly manner.

You all might be wondering about what Matt Cutts had thought of while referring this equivalence of animals, penguins, hummingbirds and pandas to code names…!!! Well, to understand his opinion of naming codes for algorithm, we must first take hold on the definitions and an understanding of how these updates could or will affect your company’s website.

Penguin 2.1

Previous to 2.1, 2.0, 1.0; there was just Penguin. It was created as a code name for an algorithm update in Google. This renovation by Google was to target those websites that breach Google’s webmaster’s guidelines. Stating otherwise, the companies who work on a black hat SEO basis more willingly than on white hat SEO are the major targets of the Google. Many people, who work on a black hat foundation, try to tactfully drive the Google by the use of software to create lots of inefficient and often fake links to a site, spamming the internet with the solitary aim of improving their level of rankings. Google says Penguin aims just about 3.1% of search queries in order to tackle this concern. Ultimately Penguin 2.1 is just an updated version of Penguin with minor increase in the amount of search queries affected.

Hummingbird

Hummingbird is once again another algorithm to focus on search and creating an effective and efficiently expertise exploration of the keywords you plugged into Google. Hummingbird basically tries to understand the intention of your exploration, the sense behind the terms, and then hit upon content from sites that more directly relates to your search. This will not only increase the website’s relevance but also the importance of ethical SEO in the marketplace because the Google has purely designed Hummingbird to fish out the black hats (the sites that believes in repeating exact keyword throughout the content in order to increase the traffic and get a page rank elevated for certain keywords). Google has designed Hummingbird to illustrate you the most accurate search results by not only looking at the actual keywords searched but also the order of keywords as well as synonyms and related keywords to try to understand intent when presenting the most appropriate and straightforward results.

After Hummingbird Update Our SEO approach has Revolutionize..

  • Optimize for long tail keywords.

    Our SEO approach after Hummingbird Update

    After Hummingbird Update Our SEO approach has revolutionize

  • Make your website’s theme obvious.
  • Mark your pages with structured data.
  • Be where your competitors are.
  • Remember about Google Universal Search results (Google Places, Google Images, etc).
  • Add Question Answer Pattern Content
  • Increase the Domain Authority of Your Site
  • Use Schema Mark Up
  • Implement Mobile SEO Tactics
  • Use Google Authorship


Hummingbird, even penguin, shouldn’t really affect your business – provided that you have been following SEO high-quality practice…

We state that SEO is not dead as some may hypothesize. There is nothing contradictory or new that publishers or SEOs have to be bothered about, as stated by Google. They state their regulations are still unchanged, saying to present the high-quality and original content. The same indications that mattered in importance up to that time are still important. Google can now process them in enhanced ways with Hummingbird they say.

Is the “Page Rank algorithm” not effective any longer?

Page Rank remains as one of 225 fractions that compose the Hummingbird equation. Page Rank is preferred as the significant page links that are believed to have excellent and innovative quality text and the other factors as per Google. Penguin also captures the number of times content on your website is shared, liked and re-tweeted, the new structured Penguin has been improved to discover this information and help your website rank based upon this.

If you want to explore more about what you’re missing on your website, then visit the mentioned link Click Here

Top 3 Effective SEO Strategies For Your Business..

You have started a business and got a website developed for it. And now, you want to get traffic to your website and let the people to know about the services or products you offer. With great & attractive content and SEO services, you can become able to generate huge traffic to your website and earn profits. For this, you have to make some strategies but you get failure here. Don’t worry much as I have come up with the top 5 effective SEO strategies for your business. Go through the below mentioned strategies and have profits in your own business.

Relevant keywords –

Do conduct a lot of researches over the search engines and select the most relevant keywords for your services or products. A good & unique keyword whether it is small or big can generate huge traffic so; do not forget the importance of keyword.

Develop quality backlinks –

Backlink has a great importance for every page of a website. Having a lot of relevant websites for each page of your website shows that your article or blog is of high quality. In order to get better results over search engines, you must give proper attention on developing high quality backlinks.

Pay utmost attention on social sharing –

Today, a large number of people are joining social networking sites like Facebook, twitter, froper, etc. the social networking sites play a pivotal role in search engine results and draw the attention of users. Social sharing about your products or services can help you in drawing customers and earning lots of profits.

How do I choose an Best SEO Company?

Deciding to outsource your SEO is a big step for any business as you are trusting an external agency to bring in traffic and sales to your website. SEO is not something you can control or track easily without knowledge of the industry therefore you are leaving a lot of responsibility with your SEO company. Find a Best SEO company to trust with your website by following the following points.

Proven Results

Check proven results from the companies that you’re looking at, every SEO company should have results to show for clients that they have worked on previously. You should also check these ranking results for yourself to see if they are true. If the company only offers results from their own website then it’s likely that they don’t work very hard on client websites, why else wouldn’t they want to show you the results?

Campaign Schedule

Find out exactly what it is that they will be doing during your campaign, get a detailed report or quote that states each stage of the project and what is included. This way you can find out whether they are sticking to their schedule during the project and compare to other companies to find out where you can get more for your money.

Guaranteed Results

Don’t trust any company that’s offering guaranteed position 1 results for your target keywords. SEO is unpredictable and cannot be directly controlled, only influenced by certain factors, therefore noone is able to guarantee you certain positions.

Professional SEO Company

SEO Junkies have a team of dedicated SEO engineers working constantly to optimize customer websites and help you reach top rankings on search engine results pages. We offer several of our client’s results available for you to view to prove that the SEO techniques we use on our websites do really work, we don’t offer unrealistic aims but help you to understand the process of search engine optimization so that you fully understand the time frames of the campaign.

Our Creative Web Design Trends

The past few years have seen a tremendous shift in the way developers are building websites. More users have switched onto mobile platforms, along with newer browsers which support HTML5/CSS3 web standards. There are so many unique ideas flowing out of the design community – it seems like new thresholds are being replaced every few months!

I would like to go over some of the most recent trends we have seen evolving. Many of these design ideas have been around for a long time. But I would argue that over 2012 and moving into 2013 these unique ideas will flourish. There are so many open source projects and user interfaces which are offered online completely free for download. This creates an environment where new designers can enter the field and pick up on trends very quickly.

Mobile First Design

The idea of responsive design is not just limited to full websites scaling down smaller. The ideology surfacing among designers is to start with mobile and build your way up. There is an excellent article published on GoNext Solutions Web Design which talks about this very idea.

It is often much easier to plan your most important interface elements first and squeeze each of them into a mobile layout. If they don’t all fit you will have to drop a few. Simultaneously you could plan for how the layout will respond as the window grows larger. You will have room to include a sidebar, possibly 2 sidebars, along with numerous other page elements. The trend points towards a need to fill mobile interfaces as the priority among Internet users. Most desktop browsers will be happy with any style of layout, as long as everything works. This is much more difficult to nail down on mobile platforms so it’s useful to start out small while planning for a larger design.

Infinite Scrolling

A number of social media websites have begun applying infinite scroll effects onto dashboards and timelines and user feeds. This effect was gaining traction due to the popularity of Twitter and Tumblr’s unique layout style. And now more recently Pinterest has also adopted this infinite page scroll on their homepage.

Designers may be asking why this is even useful in the first place. Sure it provides a seamless interface without reloading the page. But then users will have a difficult time generating permalinks for the different pages. And while all of this is true, it brings up the important point that not every website will need infinite scrolling. I feel this trend works best when you can load information that doesn’t require a specific pagination style.

For example, blog archives seem like a poor choice because readers may want to go directly onto page 15 or 25 instead of scrolling down multiple times. But Tumbler or Pinterest are great ideas because the information is dynamic and constantly changing. What appears on the 1st or 2nd page of your Twitter feed will update over time and so the Ajax speeds are very noticeable in comparison. Nobody wants to be clicking “next page” to load the next set of tweets.

There are many other Creative Web Design Trands those are following there.

  1. Natural Design Elements

  2. Whitespace & Minimalism

  3. Big Photography

  4. Cleaner Source Code

  5. Final Thoughts

How To Create a Mobile Version of Your Website with CSS3 Media Queries

CSS3 continues to both excite and frustrate web developers and web designers. We are excited about the possibilities that CSS3 brings, and the problems it will solve, but also frustrated by the lack of support in Internet Explorer 8. This article will demonstrate a technique that uses part of CSS3 that is also unsupported by Internet Explorer 8. However, it doesn’t matter as one of the most useful places for this module is somewhere that does have a lot of support small devices such as the iPhone, and Android devices.

In this article I’ll explain how, with a few CSS rules, you can create an iPhone version of your site using CSS3, that will work now. We’ll have a look at a very simple example and I’ll also discuss the process of adding a small screen device stylesheet to my own site to show how easily we can add stylesheets for mobile devices to existing websites.

Media Queries

If you have ever created a print stylesheet for a website then you will be familiar with the idea of creating a specific stylesheet to come into play under certain conditions – in the case of a print stylesheet when the page is printed. This functionality was enabled in CSS2 by media types. Media Types let you specify a type of media to target, so you could target print, handheld and so on. Unfortunately these media types never gained a lot of support by devices and, other than the print media type, you will rarely see them in use.

The Media Queries in CSS3 take this idea and extend it. Rather than looking for a type of device they look at the capability of the device, and you can use them to check for all kinds of things.

For example:

width and height (of the browser window)
device width and height
orientation – for example is a phone in landscape or portrait mode?
resolution

If the user has a browser that supports media queries then we can write CSS specifically for certain situations. For example, detecting that the user has a small device like a smart phone of some description and giving them a specific layout. To see an example of this in practice, the UK web conference has just launched their website for the 2011 conference and this uses media queries to great effect.

Google Panda Update – 24th Tweak

Google first announced the Panda algorithm addition nearly 2 years ago and on Jan 24th they finally, after much pushing and queries, announced that the 24th tweak to Panda was released last week.

Unrelated to the strong signs of an update many sites seemed to experience around January 17th , this Panda refresh was officially announced on Twitter yesterday, though there’s hardly been as much buzz on the forums surrounding this update as there was about the changes earlier this month that Google still claims to have been nothing.

Much like the last Panda update, which was pushed out right in the middle of the holiday season and affected 1.3% of English queries, this data refresh is said to affect a similar number of searches—about 1.2% of English queries.

To learn more about these Panda updates or for guidance on building high-quality sites, Google’s Webmasters have some good advice that might help.

How difficult is it to change the search habits of users?

Search engine marketers and SEO companies alike have been abuzz with the recent launch of Facebook Graph Search and what this latest development could mean for the future of search engine marketing and SEO.

One side of this debate considers the impact of how Facebook Graph levers off more than a billion Facebook users and how it opens up different optimisation possibilities.

The other side delves into whether Facebook Graph will present serious competition to Google and how it relates to user behaviour.

For Facebook Graph to present a serious challenge to Google, it will have to test already strongly established user behaviour and how the average person searches for information online.

Using Google for search has become an established norm in the mind of both Technorati and Techophobes. For Facebook Search to succeed it will have to reset deeply ingrained search behaviour patterns and brand loyalty. Essentially Facebook Graph will have to disrupt established user behaviour which has partly been responsible for Google’s staying power.

The strength of a habit, as anyone who has tried to stop smoking or lose weight can attest too lies in the effect of two interrelated variables: utility and frequency. Separately, these variables carry value independently, but when combined they reinforce each other.

Google has maximised on this and has reinforced user behaviour by being valuable to users and by being perceived as consistently adding value. Thus it has become a deeply ingrained habit and has become synonymous with search.

This said, for Facebook Graph to gain traction it will have to compete for consumer mind share by leveraging off its usability and encourage greater frequency of use. Not an easy task by any means.

Whatever the outcome, SEO companies will be well advised to pay careful attention to Facebook Graph and its potential impact on SEO and search engine marketing.

What Facebook Graph Search means for SEO

Facebook announced the launch of Facebook Graph Search Beta on 15 January 2013. As one of the most popular social media platforms boasting over a billion members, it’s easy to see how Facebook has dominated online conversation since its inception in February 2005.

GoNext Solutions Social Media Tips

So what exactly is Graph Search?

Graph Search will allow Facebook users to search for on four main areas of search:

  • people,
  • photos,
  • places
  • and interests.

It means that Facebook members who want to know their friends’ preferences before making decisions on restaurants; careers, books and so on can search for example “great fish restaurants,” and be rewarded with meaningful results.

Search engine companies and internet marketing communities have expected that eventually, Facebook would expand into search. However, this is the first tangible efforts Facebook has made to compete for Google’s share of the search market.

What will Graph Search mean for Google search?

It is still uncertain whether or not Graph Search has the potential to evolve into something that will ‘kill Google’. Having said this however, Graph Search doesn’t have to take on the megalith of search engines and win.

The reality is if Facebook Graph Search can establish itself as an invaluable tool to users, it translates to more time spent using Facebook for search rather than Google. And with Facebook’s over 1 billion users, the maths is simple…

What does this mean for SEO?

One of the first things Mark was quick to point out about Search Graph was that it is not web search. And this move away from traditional web search opens up exciting avenues for businesses and SEO companies. With Graph Search there will be a whole new area of search optimisation.

Whereas SEO companies will optimise a site relatively similarly for various search engines, Graph Search is not about optimizing a website.

Search Graph is based on results returned which are based on factors that include information which has been shared by your business and the connections of the person searching.

The challenge ahead for search engine optimization companies is for them to be flexible enough to adapt to this new type of search. Time will tell if Graph Search heralds a new era for search optimization. for regular update and news  you can visit our facebook fan page, www.facebook.com/gonextgroup

10 Tips to Optimising Social Media For Your Business.

SMO, SEM, PPC, SEO

When social media sites like Pinterest, MySpace and Facebook, the paradigm of communication and public relations changed forever. These sites and others that came after them, opened the floodgates to information-sharing.

But simply using a social media site for your product or service is not enough. It’s all about using creative content in the right way, that is, what you say and how you say it makes all the difference. Countless businesses have made Internet history by using these Web-based tools, from global corporations to mom-and-pop outfits.

Remember, the key to making social media work for you is to engage, interact and keep it fresh and exciting.

Put yourselves in your audience’s shoes
Find out what your audience wants. Ask yourself what you would want if you were at the receiving end. Doesn’t it feel great to get what you have always wanted? “How you say the expected is important,” says Mohin Khan, Creative Director, Jack In The Box World Wide.

It’s never about hard sell
Never use the social media only for direct sales promotion; it bores people. Instead, engage users with visual content, contests and discussions. Use content that will hook your audience and make them want to visit your profile again and again, and even talk about it.

People want to discuss new products - not buy them
Social media users love talking about things and offering their views. They are not there to buy products online. Give them a platform that will allow them to do this. “For instance, Twitter is a portal for online social messaging and interacting with like-minded people,” explains Suveer Bajaj, Co-Founder, Foxymoron. “Thus, it can be a great platform for discussion.” So engage your audience and make them want to talk about your profile. Accept their advice and feedback, and conduct an online poll to capture their interest.

Remember, you’re not the only brand in your category
Since you are bound to have competitors, you should do tons of research before you introduce your brand on social media. People are always excited to get information but it needs to be correct. This is sacrosanct. Make your brand stand out from the competition.

People search for products, not brands
After research, what next? It’s simple - you have to be the best among the rest. Find out what is unique about you via-a-via your competitors and then highlight it. It’s easy to get lost in a sea of similar products and/or services and for people to overlook you.

Why people are online
Never forget, people are online for entertainment, information and utility. So entertain your audience with attractive visuals, contests and discussions. Provide them with information, like using important days/dates to gel with your product on social media. There are many upgradations to social sites which are very useful. Suveer Bajaj, Co-Founder, Foxymoron, points out, “Facebook’s shift from its old format to a timeline is an advantage as one can now dig back into history.”

Surprise your audience - but leave them delighted too
The equation of social media is, “What you say + how you say it,” reveals Samit Malkani, Creative Head, Jack In The Box World Wide. Always excite your audience by giving them the unexpected but not shocking them. Make them an offer or modify your product in a way that will delight them.

Reply to negative questions / comments as well and solve their problem
No one likes to be ignored. If someone does not like your product and posts a negative comment, you could always delete it but that will not solve the problem. Instead, talk to the user, find out exactly what they do not like or whether they had a bad experience with your product. Apologies, if necessary, and try and make amends instead of giving them a chance to bad-mouth you.

Your content should be topical and relocatable
Stick to the topic and do not digress. Understand your brand thoroughly and speak in that voice. You could, for instance, amaze your audience or tell stories which connect with your audience.

It’s an exciting world of social media out there. Get it right and it works! Another plus - instead of hiring an army of marketing execs, let social media do the talking. It’s also a great way to save precious resources and money.

January 2013 Google Algorithm Update Report.

There has been no official word from Google about an update.  A lot of people have been grumbling in the forums however about something going on.  When Barry commented on this Google stated that there was No Major Update but that the algorithm is always changing. Google may be changing how they detect bad links.  If I understand it right, the idea is that instead of devaluing bad links in bunches every time Penguin refreshes, Google is devaluing bad links as they crawl.

We have another theory.

We are wondering if Google is starting to put into use the information they are getting from the disavow tool.  So, let’s say that a whole pile of websites have included spammy articles.com in their disavow.txt file.  Google evaluates the site and decides that it only exists to provide spammy back-links and as such devalues all links that are coming from this site.  I have no proof for this, but it’s a possibility. We all know that Google has algorithms to detect bad links and the evidence of this was very visible earlier in 2012 but with this latest change Google seems to have developed the capability to continually detect and devalue bad links as part of the standard crawl process, something they were never very good at before. The net result of this is that as Google completes a crawl of a website and the sites linking to it they can devalue those links in real time rather than waiting to roll out a major update such as Penguin or a manual link penalty.

A lot of sites that are suffering are ones that may have been penalized before due to bad links and have not yet removed them all but there are some that are losing ground from a strong position which indicates the latest change is not confined to sites that were hit in the first half of 2012. Google has made it clear that the disavow tool works on a crawl basis whereby all sites submitted will be crawled before the link weight can be cancelled out so there is every reason for them to have merged this capability with the “bad site detection” algorithms they already have in place. Realistically Google has to move towards a continual process because manual penalization are not scalable in the long term and they much prefer algorithms over people.

I have only included the past few weeks data rather than the full year because I didn’t want to identify any sites in particular. We would be interested to hear from you in the comments if you have noticed any sites on a gradual slide recently and whether they had previously been penalized or not?

Google has informed me that there was no update.

“It’s not Panda. We asked around a little bit and didn’t uncover any other likely suspects, but remember that Google launches over 500 algorithmic changes per year, so there are always small changes rolling out.”